From Art to Fashion: Maurizio Cattelan Partners with MSGM

Three samples of Maurizio Cattelan's colorful sweatshirt collection for MSGM.
(Courtesy of colette.fr)

With the onset of summer and temperatures creeping upwards into infernal territories, what better time for a capsule collection of ironic artist-designed sweatshirts? Italian nu-wave streetwear label MSGM figured as much when they plumbed the archives of Maurizio Cattelan and Pierpaolo Ferrari’s irreverent pomo bible, Toilet Paper magazine, to create a line of ten unisex sweatshirts.

The art world provocateur, publisher, and microgallerist — who announced his early retirement from art-making with 2011’s critically aspersed Guggenheim retrospective — gave MSGM founder Massimo Giorgetti carte blanche to select whichever images he wanted for the big, bold, old-school Benetton-esque pullovers. The sherbet-colored crewnecks emblazoned with pop surrealistic imagery — from a frog pressed between hamburger buns to “I Love You” writ in steak knives and equine gizzard, to sunflowers emerging from bulb syringes. Could this foray into fashion be a soft comeback for the retired artist? “Making Toilet Paper is still something that moves my floor [loose translation: rocks my world],” he told Vogue, “so that I don’t desire to leave the game for now!”

 

Should Cattelan's fun — albeit seasonally inappropriate — sweatshirts move your floor, they retail between $230-370 at Colette.fr, Thecorner.com, Lanecrawford.com, Luisaviaroma.com, Ssense.com. Our only lament is that we wish he had made crop-tops instead.

See a slideshow of Maurizio Cattelan's sweatshirt designs for MSGM