Art Platform — Los Angeles Axes 2013 Edition, Citing a Changing Fair Landscape
Art Platform — Los Angeles, the fair that debuted in 2011 at downtown’s L.A. Mart before relocating to Santa Monica Airport’s Barker Hangar for its second edition last September, has canceled its 2013 edition. ARTINFO learned on Thursday that Art Platform — which is run by Merchandise Mart Properties Inc., the company that also puts on New York’s Armory Show, among other fairs — has opted to call off its third outing, which was slated to run September 27-29 at Barker Hangar.
“After careful consideration we have decided to cancel Art Platform – Los Angeles 2013,” the fair's director Adam Gross said Thursday. “Even with an incredible amount of support from collectors, artists, and galleries, changes in the art fair landscape have made it a challenge to produce the high quality fair the Art Platform team has always been committed to delivering.”
In its first year Art Platform — Los Angeles not only coincided with the Getty’s Pacific Standard Time initiative, but also attracted satellite fairs PULSE and Fountain to make their West Coast debuts. The following year, however, Art Platform went it alone, relocating to the historic Hangar for the convenience of out-of-town collectors and jettisoning the previous installment’s requirement that exhibitors include California-flavored work in recognition of PST.
“We’re broadening our focus from the L.A. and California art scene to an ultimately international framework,” Gross told ARTINFO at the time.
Last year there were concerns that the fair’s new location would be made virtually inaccessible by the so-called “Carmageddon 2,” the closure of Los Angeles’s 405 freeway for construction on the weekend of the fair.