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International Edition
May 25, 2013 Last Updated: 12:01:PM EDT

Sparkle, Chanel, Sparkle: a Video Look at the House's History with Diamonds

Sparkle, Chanel, Sparkle: a Video Look at the House's History with Diamonds

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Chanel/Youtube
Still image of "Chanel and The Diamond"
by Chloe Wyma
Published: February 1, 2013
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“In 1932, Gabrielle Chanel, long known for costume jewelry featuring jewels of the Orient and colorful gems, turns her attention to the most precious of stones: the diamond.” So begins the feverish mini-documentary “Chanel and the Diamond,” the latest installment of “Inside Chanel,” an advertorial video series devoted to the venerable house’s history.

 

That year, Mademoiselle shook up the boys club of Paris's Place Vendome jewelers when she launched her first (and only) fine jewelry collection. Proclaiming that she wanted “jewels that slip between the fingers of a woman like a ribbon," Chanel put her signature modernist spin on the stuffy diamond industry, removing ornate settings and clasps, elongating necklaces, and creating chic, open-ended diamond sashes that sent “comets sparkling across shoulders” and “showered the décolletage with stars.”

Be warned, the abundance of sparkily tiaras and ridiculous pseudo-poetic clichés (i.e. Chanel “pluck[ed] the stars out of the Parisian sky” in order to harness “the magic of stars, the rays of the sun, the fluidity of ribbon, the insouciance of fringe, and the lightness of feathers”) might induce epileptic seizure. But it’s worth braving the three minutes of heavy-handedness for the story of how Chanel dragged the diamond kicking and screaming into the 20th century. 

Lifestyle, JEWELRY & WATCHES, NEWS, Coco Chanel, Chanel and the Diamond, vidéo
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