Montblanc Sprouts a Patriotic Shop in the U.S. for the Presidential Inauguration
Montblanc will make an appearance in Washington, D.C. during the Presidential Inauguration. From January 18 to 22, the European luxury brand is joining forces with the St. Regis Washington, D.C. and publisher Thornwillow Press for a pop-up boutique in the hotel’s lobby, reports WWD.
A variety of stately accessories, including cufflinks, pens, timepieces, and leather goods will be available at the shop, the first pop-up location for Montblanc in the U.S. A bound book of Barack Obama’s first inaugural address will be offered in conjunction with the President’s second inauguration.
President Obama won’t be the only American leader featured in the boutique. Montblanc’s “America’s Signatures for Freedom” collection, a series of limited edition fountain pens launched in 2007, pays tribute to Thomas Jefferson, Andrew Jackson, James Madison, and John Adams. Thornwillow Press will present the hand-printed letterpress book “A Presidential Miscellany,” by Lewis Lapham, which touches on highlights from past inaugurations – the book will be given to hotel guests that week and sold at the shop.
Finally, visitors will be provided with Montblanc pens and stationery to write letters to President Obama, which will be delivered by St. Regis butlers to the White House.