Japanese Manga artist Hirohiko Araki has designed Gucci’s new windows, which launched worldwide today.

Araki created a Manga, or comic strip, story called “Jolyne, Fly High with Gucci” for the store’s windows. It follows Jolyne Cujoh, a student who inherits a Gucci keepsake from her mom and goes on a journey to discover its mystery. The palette of the artwork derives from Gucci’s Cruise 2013 collection and weaves in the brand’s signature flora motifs and classic pieces with the collection’s graphic prints into the storyline.

“Frida's [Giannini, the brand’s creative director] beautiful Cruise collection with its strong colors and graphic designs set my mind racing the moment she showed it to me. From there the characters and storyline came into being so naturally. It was very stimulating to work together on this project,” said Araki of the collaboration.

The new display has been unveiled in 70 Gucci stores around the world starting today; their Bond Street location in London has yet to have their windows kitted out.

In addition to the colorful windows, Gucci will be launching a multimedia campaign, including videos that will be broadcasted in-store and virally, as well as a full publication of Araki’s Manga story in the Japanese publication Spur and on Gucci’s Facebook page.