HBO shows are getting plenty of product promotions for next season. “Girls” inspired a Deborah Lippmann nail polish set, and “Game of Thrones,” the show adapted from the books by George R. R. Martin, will get its own line of beers, reports the New York Times. Cooperstown, New York-based Brewery Ommegang will be working with HBO to develop microbrews inspired by the themes and characters of the fantasy series.

The first, Iron Throne Blonde Ale, will be released in late March to coincide with the show’s third season premiere on March 31. Three more beers from the Belgian-style brewery are in the works for the future. We wonder what other brews are in store… Westeros White Ale? Stark Family Stout? We’re sure the drinking games will be popular next season with “Thrones” fans.