El Bulli’s Ferran Adria Gets His Own Pepsi Can
Pepsi is bestowing Ferran Adrià, the molecular gastronomy mastermind behind the shuttered restaurant El Bulli, with his own soda can. The chef partook in the company’s Madrid conference, “El Ser Creativo, Congreso de Mentes Brillantes,” earlier this week along with 20 other leaders in the fields of food, science, and technology. According to Eater, six of the brightest minds, including Adrià, Kukuxumusu artist Mikel Urmeneta, scientist and explorer Angela Posada-Swafford, evolutionary psychologist Nancy Segal, paleontologist Jack Horner, and robotics pioneer Dennis Hong got their own image emblazoned on a limited-edition Pepsi can. The special cans were raffled off in a Twitter competition during the two-day event. So does this mean we’ll be seeing a lot of Pepsi at Pakta, the eatery Adrià and his brother Albert Adrià are opening in Barcelona this January?