NEW YORK — When a large fashion company opens a new flagship store, a musical act will typically perform at the kick-off bash. Emporio Armani took it a step further when fêting its new Madison Avenue outpost by inviting not just one, but three acts — Ladyhawke, Skylar Grey, and the Drums — to perform for the stylish crowd at the fashion week soirée.
Olympian Ryan Lochte continued his fashion week rounds, holding court in the corner with a few friends. Singer Ricky Martin, Paris Hilton, and actress Emilie de Ravin were among the other boldface names in the house. Of course, being that it’s fashion week, the industry’s media bigwigs were there in full force: Purple magazine’s Olivier Zahm, CR Fashion Book’s Carine Roitfeld, Vogue Japan’s Anna Dello Russo, and Elle’s Kate Lamphear all stopped by.
Artist Rashaad Newsome told us he was excited to see Alexander Wang’s show because the designer created the wardrobe for one of his projects. “We’re collaborating at a performance at SFMOMA on October 4,” said Newsome.
We managed to catch the Drums – who were all decked out in Emporio Armani – in the green room before they went on stage. They told us that they were going to tour in South Africa in the coming months, and we asked them how performing in front of fashion crowds differs from their usual audiences.
“Usually they don’t care much if a band is playing in front of them or not,” said front man Jonny Pierce. “That’s the trend we’ve been seeing.”
“It takes the pressure off of us,” added guitarist and keyboardist Jacob Graham.
From all the dancing in the crowd when the band finally took the stage to close out the night, we suspect their opinion of fashion audiences might have changed.
Click on the slide show to see guests at the opening celebration for Emporio Armani New York Flagship store.
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