Architecture has taken the cinema to new heights in recent months, with the transformation of both the Hirshhorn Museum and Sydney Opera House into behemoth multi-media screens by architect Doug Aitken and German artist URBANSCREEN, respectively. Following suit this summer is Ron Arad, whose forthcoming "720°" installation at Jerusalem's Israel Museum trumps both in scope.
The Israeli designer and architect will offer 720 degrees of film and video art by the likes of Mat Collishaw, Ori Gersht, Christian Marclay, and David Shrigley — whereas Aitken's installation, which wrapped the circumference of the circular museum, was limited to a mere 360 degrees. The installation concept suspends 5,600 silicon rods 26 feet above the museum's Isamu Noguchi-designed Billy Rose Art Garden, forming a circle. Visitors have the option of viewing projects from the outside, or experiencing the immersive, unannounced live performances within. At its scale, "720°" is not merely a cultural spectacle; it becomes a built part of the museum's 20-acre campus and a glowing addition to the Jerusalem skyline.