Lana Del Rey to Channel David Lynch’s “Blue Velvet” as the Face of H&M's New Global Campaign

Lana Del Rey to Channel David Lynch’s “Blue Velvet” as the Face of H&M's New Global Campaign
Lana Del Ray's ad for H&M
(Courtesy H&M)

When David Lynch was talking last month about the bottle he designed for Dom Perignon, a journalist asked about musicians who have developed personal styles directly influenced by his films — specifically Lana Del Rey.

“Lana Del Rey, she’s got some fantastic charisma and — this is a very interesting thing — it’s like she’s born out of another time,” Lynch said. “She’s got something that’s very appealing to people. And I didn’t know that she was influenced by me!”

If Lynch was unaware of any debt Del Rey’s style owed to his vision of Americana, it should be all cleared up now.

Today, Swedish retailer H&M confirmed that the singer and fashion icon will be the global face of their stores, appearing in print ads and a TV spot. The influence of David Lynch is abundantly clear. The theme of the campaign will be L.A. Noir, a la “Mulholland Drive,” and the filmed commercial will feature Del Rey’s cover of “Blue Velvet,” the song that lends its name and tune to Lynch’s masterpiece.

Since the release of her debut album, “Born to Die,” last February, Del Rey has inspired a Mulberry handbag and landed on the cover of British Vogue. But this is her first modeling gig – a winter campaign for H&M will follow next year.

WWD reports that the fall campaign will start trickling out this September, and a “minifilm” version of the commercial will hit the store’s Web site on the 19th.

Chances are the footage has already been filmed, but if H&M had the idea to reach out to a certain avowed fan, something really special could be on the way. Imagine: David Lynch and Lana Del Rey, together at last.

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