After re-branding iconic musicians like the Rolling Stones and Neil Young, painting a 14-story OBEY mural in Paris, and becoming the subject of his own mini-biopic, Shepard Fairey is turning his design talents to promoting a more selfless cause. He has created a series of propaganda-style posters in support of the anti-breast cancer Keep a Breast Foundation’s Non Toxic Revolution (NTR) initiative, which informs, educates, and inspires young people “to revolt against the dangers of toxic chemicals in their environment and food supply.” The posters, along with a new set from a crew of Berlin-based street artists, are now on view in the city's Strychnin gallery.
Fairey and his Studio Number One designed the posters around NTR’s categories of awareness; the imagery includes a dissolute looking soda can with a wheezing mouth emblazoned “Your Mouth” and a pyramid of water bottles with the warning “Plastic Sucks” in Fairey’s familiar red, black, and white color scheme. NTR just opened an exhibition of the limited edition Fairey prints alongside the fresh series of campaign designs contributed by local street artists and designers including PISA73, Luisa Catucci, and Christian Rotenhagen. The show opened July 5, but the Fairey run, which benefited Keep a Breast and NTR, is already sold out. Buyers should have more luck with the punchy PISA73 creation, a soldier and his dog, both in gas masks, labeled "Your Pet."