In London, McDonald's Uniforms Get a "Mad Men" Makeover in Time for the Olympics
The uniforms McDonald’s employees wear don’t have a reputation for being stylish, but that’s about to change in the United Kingdom during the Olympics, when the fast food chain will introduce its new “Mad Men”-inspired outfits for its employees.
Wayne Hemmingway, founder of the clothing label Red or Dead, designed three new getups with a retro vibe in mind. The crew that makes the food will wear mustard yellow Fred Perry-esque polo shirts for men and gherkin green ones for the women, while customer care assistants will sport check shirts with dark green pants or skirts. Managers will be in black and white, with the men wearing black skinny ties and women wearing scarves around their necks and black pencil skirts.
The managers’ uniforms “hark back to a day of really classy air travel,” Hemmingway told the Daily Telegraph, adding, “there’s just a little bit of ‘Mad Men.’”
The outfits even have an eco-friendly twist — all the materials are completely recyclable. McDonald’s employees working at the company’s venues in the Olympic Park and the Athletes’ Village will wear the new designs in July, and the uniforms will be rolled out to 87,500 workers in the rest of the country this fall.