Dallas Art Fair founders Chris Byrne and John Sughrue are heading further West. In January, they'll be opening the inaugural FOG, a new San Francisco modernism art and design fair to benefit SFMOMA.
The two are entering unfamiliar territory — not only in a new city, but with a stronger focus on design than their established art fair. But they do enter backed by local vets; in addition to SFMOMA, Byrne and Sughrue are working with the steering committee that recently severed its ties to the highly successful SF20 fair. They expect to put on a smaller affair with about 50 exhibitors, including national and international galleries, local mainstays Hedge, Anthony Meier Fine Arts, and Silverman, as well as Stanlee Gatti's 21 Pop.
And where did they get the name? "It doesn’t stand for anything," Byrne told ARTINFO. "Obviously the Dallas Art Fair is a pretty descriptive title, but this was more about alluding to something than actually saying something descriptive."
FOG will take place January 16 to 20, 2013, at the historical Fort Mason Festival Pavilion located on the San Francisco Bay.