Margherita Missoni, Angela Missoni, and Pedro Almodóvar in Missoni's spring ad campaign
Helming movies like “Talk to Her” (2002), “Volver” (2006), and “Women on the Verge of a Nervous Breakdown” (1988), Spanish filmmaker Pedro Almodóvar works as a director, writer, and producer. But with Missoni’s spring ad campaign, Almodóvar moves in front of the camera. Angela Missoni, the brand’s creative director and close friend of Almodóvar’s, asked him to front the campaign. Missoni, her two daughters Teresa and Margherita Missoni, and three of Almodóvar’s muses will also appear in the campaign: actress Rossy de Palma, who has starred in several of the director’s films, including “Tie Me Up! Tie Me Down!” (1990), “The Flower of My Secret” (1995), and “Broken Embraces” (2009); Blanca Suarez, who co-starred with Antonio Banderas in Almodóvar’s most recent film, “The Skin I Live In” (2011); and model Mariacarla Boscono, who was featured in an Almodóvar-inspired fashion editorial for Harper’s Bazaar in 2010.
Juergen Teller photographed the campaign, which will appear in magazines in March. The ruffles, bright colors, and flamboyant patterns of the Italian knitwear label’s spring 2012 collection fit with the quirky look of Almodóvar’s films; the Madrid nightclub, Villa Rosa, where the campaign was shot, served as a location for Almodóvar’s 1991 film “High Heels.” “You eat tapas and dance flamenco there,” Angela Missoni tells WWD.
The fashion world has long admired Almodóvar’s work. The March 2010 Harper's Bazaar editorial — featuring the director, Jean Paul Gaultier, Karl Lagerfeld, Angela Missoni, and more alongside Boscono — recreated scenes from several of his films. Gaultier also served as costume designer on his 1993 film “Kika.” Last November, Vogue editor Anna Wintour and Largerfeld attended the MoMA Film Benefit to honor Almodóvar.