Bottega Veneta Taps Jack Pierson for Latest Arty Ad Campaign

Bottega Veneta Taps Jack Pierson for Latest Arty Ad Campaign
Bottega Veneta's Spring/Summer 2012 Ad Campaign, photographed by Jack Pierson
(Courtesy Bottega Veneta)

Jack Pierson’s art spans a variety of mediums, from sculpture inspired by found letters to colorful abstract collage and more. Pierson’s latest project — photographing Italian luxury label Bottega Veneta’s spring/summer campaign — now adds another dimension to his work.

Pierson shot the men and women’s ad campaign against the sparkling waters along Coconut Grove, Florida, an ideal backdrop for the collection’s fluid lines and jewel-toned color palette. One standout image shows model Karmen Pedaru wearing a short emerald green dress with a bodice top and pleated bottom as the ocean shimmers behind her. 

“I’ve admired Jack’s work for many years, especially his ability to create images that feel at once precise and spontaneous,” Bottega Veneta creative director Tomas Maier said in a release. “Jack’s images capture the complexity as well as the joy of the collection.”

The collaboration is Bottega Veneta’s latest coupling of fashion and fine art. Robert Polidori shot the fall/winter 2011 campaign in Venice’s Palazzo Papadopoli, calling to mind his Versailles photographs; Nan Goldin captured models in a bedroom for the brand’s spring/summer 2010 campaign, evoking memories of her “Ballad of Sexual Dependency” photos; and Robert Longo brought the dancing silhouettes of his 1979 “Men in the Cities” series to Bottega Veneta’s fall/winter 2010 advertisements.