Do You Have Time To Read Nooka’s Mind-Boggling Zub Zen-H 20 Watch?
In the future, when your smartphone has replaced books, MP3 players, and human interaction, you won’t find watches on that list of casualties. Why? Because they’ve already long-abandoned their raison-d'être — telling time — and kept on ticking. Nooka’s mind-bogglingly inexplicable Zub Zen-H 20 watch is a prime example. Like an abacus, it reads in rows: the top two tell the hours, the third the minutes, and the fourth the seconds — as if you had the time to count all that. It gets points for its attention-getting design and rainbow of available colors. Its water-resistant polyurethane body serves as a vestigial reminder of an object drowning in its own obsolence.