Houseware Hysteria: Will Missoni's Target Collection Live Up to the Hype?

Target is no stranger to designer collaborations. In the past five years alone, they’ve seen amazing success with their limited-edition Go International collections, launching lines with everyone from Erin Fetherston to Richard Chai to Zac Posen to Rodarte. And Missoni has long been well-versed in home design. In addition to producing its own line, the arbiter of high-end Italian knitwear has seen its familiar zig-zags grace the interiors of Domus Design Collection, as well as its own chain of hotels.

Now that Target and Missoni have joined forces, however, a tsunami of attention has ensued. After the online release of the Missoni for Target lookbook early last month, the Internet reacted with nothing short of hysteria. The collection features adults' and children’s apparel, but it’s the kitchenware, bedding, and home accessories, all featuring that signature zig-zag pattern, that currently have fashion bloggers drooling and eager shoppers chomping at the bit.


Most of the country has to wait until September 13 to get their hands on the collection, but New Yorkers will be privy to it a few days early. In true Fashion Week fashion, a Target pop-up is setting up shop near Bryant Park, and the mass-market giant pulled out all the stops. According to the Wall Street Journal, shoppers lucky enough to be in the area can look forward to having a photo snapped with Angela Missoni and Margherita Maccapani Missoni (if they’re one of the first 20 to spend more than $100), and being greeted by a 25-foot-tall texting doll named Little Marina, the purported author of the collection’s promotional blog.

The pop-up is scheduled for a three-day run, from Fashion’s Night Out on September 8 through September 10, but we’re hedging our bets on how long the merchandise will last. As with other high-end designer collaborations with mass-market retailers (see: Lanvin forH&M, gone in mere hours), we can expect this one to sell out quickly.

As for our pick, ARTINFO is keeping an eye on that 3-speed ladies’ bike, as it already seems so comfortably familiar. Did the Missonis take a tip from Olek?