Here's something you don't hear everyday: The owners of NFL team the Dallas Cowboys have launched an art program named after the franchise, which will commission contemporary artists to create monumentally scaled, site-specific works for the recently completed Cowboys Stadium.
Cowboys owner Jerry Jones, who conceived of the program with his wife and co-owner, Gene, said: "Cowboys Stadium isn't just a place to go and see a game or a concert, it’s an experience you share with your family and your community. That will include things that a lot of people wouldn’t anticipate seeing at a stadium — like contemporary art. Football is full of the unexpected and the spontaneous — it can make two strangers into friends. Art has the power to do that too, to get people talking, and looking, and interacting."
Most artworks are expected to be in place for the Cowboys' first regular-season game against the New York Giants on Sept. 20.