Dallas Cowboys Show Their Artsy Side

Dallas Cowboys Show Their Artsy Side
Here's something you don't hear everyday: The owners of NFL team the Dallas Cowboys have launched an art program named after the franchise, which will commission contemporary artists to create monumentally scaled, site-specific works for the recently completed Cowboys Stadium.

The program kicks off with 14 commissioned works, including contributions by heavyweights Franz Ackermann, Annette Lawrence, Lawrence Weiner, and Olafur Eliasson, as well as acquisitions of existing pieces by Doug Aitken, Wayne Gonzales, Jacqueline Humphries, and another work by Eliasson. Pieces will mainly be installed in high-traffic locations, such as the four principal entries and the walls above the main concourse concession areas, which measure 15 by 114 feet. Some will wrap around stadium walls.

Cowboys owner Jerry Jones, who conceived of the program with his wife and co-owner, Gene, said: "Cowboys Stadium isn't just a place to go and see a game or a concert, it’s an experience you share with your family and your community. That will include things that a lot of people wouldn’t anticipate seeing at a stadium — like contemporary art. Football is full of the unexpected and the spontaneous — it can make two strangers into friends. Art has the power to do that too, to get people talking, and looking, and interacting."

Most artworks are expected to be in place for the Cowboys' first regular-season game against the New York Giants on Sept. 20.