The clip is directed by photographer and video artist Todd Cole, who’s previously done work for I.D. and Tommy Hilfiger. (He’s also responsible for an astounding portrait of musician Will Oldham that graced a recent cover of the West Coast art magazine ANP Quarterly.
No Age’s instrumental backing is appropriately atmospheric, and Rodarte’s Anna Wintour-approved designs fit quite well against the backdrop of 22nd-century apocalyptic meltdown. There’s not much in the way of a plot, other than an attractively pale young woman running around an abandoned cityscape looking fashionably scared. At 3:15 a rather striking, bulbous foam sculpture appears; at 4:45 the frightened model gets naked and is bathed in modernist lines of infrared light. Eventually a spaceship launches into the stratosphere, and everything ends happily ever after.