The London chain Guest Hotels has announced plans to open a series of arts club hotels in the capital starting this summer, reports the Guardian. The company, which already runs several high-end hotels in London, including a design and a boutique hotel, will partner with a series of arts institutions to stage exhibitions and live music events at the sites. Guests as well as non-residents who may pay to become club members will be invited to the events and gain special access to partner institutions, among them the Institute for Contemporary Arts and the Tate.
Iram Quraishi, the former head of creative networks at the ICA, will act as the hotels' curator, and Stephen Bayley, founder of the Design Museum and design correspondent at the Observer, will be the style director. "Until now, hotels have used art as decoration.... We are reversing that concept by allowing artists to use our hotels as their showcase," said Johnny Sandelson, chairman of Guest Hotels. The first two locations are scheduled to open this summer, and the company expects to have five up-and-running by early next year.