Damien Hirst Gets Go-Ahead on Art Shop

Damien Hirst Gets Go-Ahead on Art Shop
Damien Hirst has passed the test to open his first art shop, the Evening Standard reports. Hirst signed a 10-year lease on a space in Marylebone, but the building's owners interviewed the bad-boy Brit artist before they let him move in. The store will boast the same name as Hirst's publishing company, Other Criteria, and is set to open this spring. Other Criteria will sell everything from Hirst's own and others' artworks to T-shirts. Among the first items up for grabs will be Happy Head, a plastic skull covered in gloss paint, with a £25,000 ($49,000) price tag. An 18-carat gold charm bracelet featuring different types of pills as the charms will set you back £250,000, while a set of 12 plates decorated by the artist is priced at £10,000. "Art has to be experienced, and the shop is where people can experience it in a democratic atmosphere rather than a West End gallery," said Hugh Allan, one of the directors of Other Criteria.